Limited
To One
For this student rebrand project, I set out to breathe new life into Limited To One, a hidden gem in NYC’s East Village specializing in rare and limited vinyl. Known for its meticulously curated collection spanning punk, indie, hip-hop, and 90s alternative, the shop is a haven for collectors and music lovers alike. Keep scrolling to see how I gave this brand a fresh spin—revamping it from its original look to a bold new identity.
*Disclaimer: This was a conceptual student project and is not affiliated with Limited To One.
To capture the store’s ever-evolving selection and underground appeal, I designed a dynamic, ever-changing logo system that adapts like a collector’s growing vinyl collection. The rebrand blends bold typography, raw textures, and a vibrant yet nostalgic color palette—creating a cohesive identity that feels both fresh and timeless. From in-store visuals to digital touchpoints, every element was designed to amplify the shop’s unique character and cult-like following.
