There are 3 million rats in New York City. Yes, 3 million! That is 1/3 of the human population in the city. Rats only require an ounce(28 grams) of food and water a day to live which is easy to find in NYC. So in order to bring light to this growing issue, I designed a campaign to bring awareness to this problem. Rather than trying to poison rats, our best bet will be taking away their source of food by creating better food disposal throughout the city.